What is the difference between quantitative and qualitative research?

Quantitative Methods Questions



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What is the difference between quantitative and qualitative research?

Quantitative research involves the collection and analysis of numerical data, typically through statistical methods, to identify patterns, trends, and relationships. It focuses on objective measurements and aims to generalize findings to a larger population. On the other hand, qualitative research involves the collection and analysis of non-numerical data, such as interviews, observations, and textual analysis, to gain an in-depth understanding of a particular phenomenon. It emphasizes subjective interpretations and aims to explore the complexities and nuances of a specific context or situation.