Quantitative Methods Questions
Stratified sampling is a sampling technique used in quantitative research to ensure that the sample accurately represents the population being studied. It involves dividing the population into distinct subgroups or strata based on certain characteristics or variables, such as age, gender, income level, or geographic location. Then, a random sample is taken from each stratum in proportion to its size or importance in the population. This method helps to reduce sampling bias and increase the representativeness of the sample, allowing for more accurate generalizations and conclusions to be drawn about the entire population.