Quantitative Methods Questions
Quota sampling is a non-probability sampling technique used in research to ensure that the sample selected represents certain characteristics or traits of the population being studied. In quota sampling, the researcher sets specific quotas or targets for different subgroups within the population based on their known proportions. These quotas may be based on demographic factors such as age, gender, ethnicity, or socioeconomic status. The researcher then selects individuals from each subgroup until the quotas are met. Quota sampling allows for a convenient and cost-effective way to obtain a sample that reflects the diversity of the population, but it does not provide a random or representative sample.