What is convenience sampling?

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What is convenience sampling?

Convenience sampling is a non-probability sampling technique where individuals or elements are selected for a study based on their easy accessibility and availability to the researcher. In this method, the researcher chooses participants who are conveniently located or easily accessible, such as individuals in close proximity or those readily available to participate in the study. Convenience sampling is often used when time, resources, or accessibility constraints make it difficult to obtain a representative sample. However, it is important to note that convenience sampling may introduce bias and limit the generalizability of the findings to the larger population.