What are the main characteristics of qualitative research?

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What are the main characteristics of qualitative research?

Qualitative research is a methodological approach that aims to understand and interpret social phenomena through the collection and analysis of non-numerical data. It is primarily concerned with exploring the subjective experiences, meanings, and interpretations of individuals or groups, rather than focusing on quantifiable measurements or statistical analysis. The main characteristics of qualitative research can be summarized as follows:

1. Subjectivity: Qualitative research acknowledges the subjective nature of human experiences and seeks to capture the complexity and diversity of perspectives. It recognizes that individuals may interpret and experience the same phenomenon differently, and therefore, aims to understand these subjective meanings.

2. Contextualization: Qualitative research emphasizes the importance of understanding social phenomena within their specific contexts. It recognizes that social phenomena are influenced by various contextual factors such as culture, history, and social structures. Researchers aim to explore these contextual elements to gain a deeper understanding of the phenomenon under study.

3. Inductive approach: Qualitative research often adopts an inductive approach, meaning that it starts with specific observations and data and then develops broader theories or explanations. It allows researchers to generate new insights and theories based on the data collected, rather than testing pre-existing hypotheses.

4. Flexibility: Qualitative research is characterized by its flexibility and adaptability. Researchers often employ various data collection methods, such as interviews, observations, and document analysis, to gather rich and diverse data. They can also modify their research design and questions during the research process to accommodate emerging themes or unexpected findings.

5. Rich and detailed data: Qualitative research aims to collect rich and detailed data that provide a deep understanding of the research topic. It often involves in-depth interviews, open-ended questions, and observations, which allow participants to express their thoughts, feelings, and experiences in their own words. This data provides a nuanced understanding of the phenomenon being studied.

6. Iterative analysis: Qualitative research involves an iterative process of data collection and analysis. Researchers continuously analyze the data as it is being collected, allowing them to refine their research questions, explore emerging themes, and identify saturation points where new data no longer provides additional insights. This iterative process enhances the rigor and depth of the research.

7. Interpretation and reflexivity: Qualitative research recognizes the role of the researcher in shaping the research process and findings. Researchers are encouraged to reflect on their own biases, assumptions, and preconceptions, and to be transparent about their influence on the research. They engage in interpretive analysis, seeking to understand the meanings and interpretations of participants and making sense of the data in a reflexive manner.

In conclusion, qualitative research is characterized by its focus on subjective experiences, contextualization, inductive approach, flexibility, rich data, iterative analysis, and interpretation. These characteristics allow researchers to explore complex social phenomena, understand diverse perspectives, and generate new insights and theories.