Explain the concept of privacy rights in the context of online advertising.

Privacy And Data Protection Questions



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Explain the concept of privacy rights in the context of online advertising.

The concept of privacy rights in the context of online advertising refers to the protection of individuals' personal information and the control they have over its use in targeted advertising. Privacy rights encompass the right to control the collection, storage, and sharing of personal data by online advertisers. This includes the right to know what information is being collected, how it is being used, and the ability to opt-out or limit the use of personal data for advertising purposes. Privacy rights also involve ensuring that individuals' personal information is securely stored and protected from unauthorized access or misuse. Overall, privacy rights in online advertising aim to strike a balance between personalized advertising and the protection of individuals' privacy and personal data.