Political Sociology Of Media Questions
The concept of agenda-setting in the political sociology of media refers to the ability of the media to influence the public's perception of political issues and the importance they assign to them. It suggests that the media has the power to shape the public agenda by determining which issues are discussed and prioritized in society. Through the selection, framing, and repetition of news stories, the media can influence what the public thinks about and what issues they consider to be significant. This agenda-setting power is based on the assumption that the media acts as a gatekeeper, deciding which information is presented to the public and therefore shaping their understanding of political events and policies. The concept of agenda-setting highlights the media's role in shaping public opinion and influencing political discourse.