Discourse Analysis Questions
Discourse analysis analyzes political advertising by examining the language, symbols, and narratives used in these advertisements to understand how they shape and influence political discourse. It focuses on the construction of meaning, power dynamics, and the social and cultural context in which these advertisements are produced and consumed. Discourse analysis looks at the strategies employed in political advertising, such as framing, persuasion techniques, and the use of emotions, to uncover the underlying ideologies, values, and interests being promoted. It also considers the intended audience and the potential effects of these advertisements on public opinion and political behavior. Overall, discourse analysis provides a critical and nuanced understanding of how political advertising functions as a form of communication and contributes to the broader political landscape.