What is the role of digital surveillance in the digital economy?

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What is the role of digital surveillance in the digital economy?

The role of digital surveillance in the digital economy is to monitor and collect data on individuals' online activities, behaviors, and preferences. This surveillance allows businesses and governments to analyze consumer trends, target advertising, and make informed decisions regarding market strategies and policies. Additionally, digital surveillance helps in detecting and preventing cyber threats, fraud, and other illegal activities, thereby ensuring the security and integrity of the digital economy. However, concerns regarding privacy, data protection, and potential misuse of surveillance data have also emerged as important considerations in the digital economy.