Content Analysis Questions
Coding intensity in content analysis refers to the level of detail and specificity with which researchers assign codes to different elements or categories within the analyzed content. It involves the degree to which researchers break down and categorize the content into smaller units for analysis. A high coding intensity means that the content is analyzed in great detail, with multiple codes assigned to different aspects or themes within the content. On the other hand, a low coding intensity implies a more general and broad categorization of the content, with fewer codes assigned. The choice of coding intensity depends on the research objectives, the complexity of the content, and the level of detail required to answer the research questions effectively.