What is the role of signs in semiotics?

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What is the role of signs in semiotics?

The role of signs in semiotics is to serve as the fundamental units of meaning and communication. Signs are the building blocks of semiotic analysis, as they are used to represent and convey meaning. They can be words, images, sounds, gestures, or any other form of communication that carries meaning. Signs are not inherently meaningful, but they acquire meaning through their relationship with other signs and the context in which they are used. Semiotics studies how signs function, how they create meaning, and how they are interpreted by individuals and societies.