What is the difference between denotation and connotation in semiotics?

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What is the difference between denotation and connotation in semiotics?

In semiotics, denotation and connotation are two important concepts that help us understand the meaning and interpretation of signs and symbols.

Denotation refers to the literal or dictionary definition of a sign or symbol. It is the basic, objective meaning that is universally understood by a particular culture or society. Denotation focuses on the surface-level, explicit meaning of a sign, devoid of any personal or subjective interpretations. For example, the denotation of the word "rose" would be a type of flowering plant with thorns and petals.

On the other hand, connotation refers to the subjective, cultural, or personal associations and meanings that are attached to a sign or symbol. It goes beyond the literal definition and involves the emotional, social, and cultural implications that a sign carries. Connotation is influenced by individual experiences, societal norms, and cultural contexts. For example, the connotation of a rose might include ideas of love, beauty, or romance, as it is often associated with these concepts in various cultures.

In summary, denotation focuses on the objective, literal meaning of a sign, while connotation delves into the subjective, cultural, and personal associations and meanings that a sign carries. Understanding the difference between denotation and connotation is crucial in semiotics as it helps us analyze and interpret signs and symbols in a more comprehensive and nuanced manner.