What is the role of advertising in promoting beauty standards?

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What is the role of advertising in promoting beauty standards?

The role of advertising in promoting beauty standards is significant. Advertising often portrays a narrow and idealized version of beauty, emphasizing certain physical attributes and promoting unrealistic standards. It creates a culture where individuals feel pressured to conform to these standards in order to be considered attractive or successful. This can lead to negative body image, low self-esteem, and a perpetuation of harmful beauty ideals. Additionally, advertising often commodifies beauty, turning it into a product that can be bought and sold, further reinforcing the idea that one's worth is tied to their appearance.