How does the passive voice create a sense of professionalism in marketing?

How does the passive voice create a sense of professionalism in marketing?

The passive voice can create a sense of professionalism in marketing by emphasizing the action or the result of the action rather than the person or entity performing the action. This allows the focus to be on the product or service being marketed, rather than the individuals or company behind it. By using the passive voice, marketing messages can sound more objective, authoritative, and formal, which can enhance the perception of professionalism. Additionally, the passive voice can also create a sense of inclusivity and universality, as it avoids explicitly mentioning specific individuals or groups, making the marketing message more relatable to a wider audience.