Active Passive Voice Questions Medium
The passive voice creates a sense of objectivity in advertising by shifting the focus from the subject performing the action to the object receiving the action. This allows the advertisement to present information in a more neutral and unbiased manner, as it emphasizes the product or service being advertised rather than the company or individual behind it. By using the passive voice, advertisers can create a perception that the information being presented is factual and objective, rather than subjective or biased. This can help build trust and credibility among consumers, as they perceive the advertisement to be providing unbiased information about the product or service.