How does the active voice create a sense of immediacy in advertising?

How does the active voice create a sense of immediacy in advertising?

The active voice creates a sense of immediacy in advertising by placing the subject of the sentence as the doer of the action. This allows the message to be direct and straightforward, capturing the attention of the audience and creating a sense of urgency. By using active verbs and concise language, the active voice conveys a sense of action and energy, making the advertisement more engaging and compelling. Additionally, the active voice often omits unnecessary words or phrases, further enhancing the immediacy and impact of the message. Overall, the active voice in advertising helps to create a sense of urgency and encourages immediate action from the audience.