What is the framing effect in Prospect Theory?

Economics Prospect Theory Questions



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What is the framing effect in Prospect Theory?

The framing effect in Prospect Theory refers to the phenomenon where people's decisions are influenced by the way information is presented or framed. It suggests that individuals tend to be risk-averse when options are presented in a positive frame (emphasizing gains), and risk-seeking when options are presented in a negative frame (emphasizing losses). This cognitive bias highlights the importance of how choices are framed in influencing decision-making under uncertainty.