Explain the concept of bundling in price discrimination.

Economics Price Discrimination Questions



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Explain the concept of bundling in price discrimination.

Bundling in price discrimination refers to the practice of offering multiple products or services together as a package at a single price. This strategy allows firms to segment their customers based on their willingness to pay for different combinations of products or services. By bundling, firms can extract more consumer surplus and increase their profits. It also helps to reduce price comparison and competition among individual products or services.