How does price elasticity of demand affect total revenue?

Economics Elasticity Of Demand Questions



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How does price elasticity of demand affect total revenue?

The price elasticity of demand affects total revenue by determining the responsiveness of quantity demanded to changes in price. If the demand for a product is elastic (elasticity greater than 1), a decrease in price will lead to a proportionally larger increase in quantity demanded, resulting in an increase in total revenue. Conversely, an increase in price will lead to a proportionally larger decrease in quantity demanded, resulting in a decrease in total revenue.

On the other hand, if the demand for a product is inelastic (elasticity less than 1), a decrease in price will lead to a proportionally smaller increase in quantity demanded, resulting in a decrease in total revenue. Similarly, an increase in price will lead to a proportionally smaller decrease in quantity demanded, resulting in an increase in total revenue.

In summary, when demand is elastic, changes in price have a larger impact on total revenue, while inelastic demand leads to smaller changes in total revenue in response to price changes.