What is the role of SEO in web development?

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What is the role of SEO in web development?

The role of SEO (Search Engine Optimization) in web development is to optimize a website's design, structure, and content to improve its visibility and ranking on search engine results pages. SEO techniques are implemented during the web development process to ensure that the website is easily discoverable by search engines and attracts organic traffic. This involves optimizing the website's code, meta tags, headings, URLs, and images, as well as improving the website's loading speed and mobile responsiveness. By incorporating SEO best practices, web developers can help websites achieve higher search engine rankings, increase organic traffic, and improve overall user experience.