What is the purpose of URL shortening in web development?

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What is the purpose of URL shortening in web development?

The purpose of URL shortening in web development is to create shorter and more manageable URLs that are easier to share, remember, and type. It helps to reduce the length of long and complex URLs, making them more user-friendly and aesthetically pleasing. Additionally, URL shortening services often provide analytics and tracking features, allowing website owners to monitor and analyze the traffic and engagement of their shortened links.