What is the role of user personas in User Experience Design?

User Experience Design Questions



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What is the role of user personas in User Experience Design?

The role of user personas in User Experience Design is to create fictional representations of the target users. These personas are based on research and data collected about the users' demographics, behaviors, needs, and goals. User personas help designers understand and empathize with the users, enabling them to make informed design decisions that align with the users' preferences and expectations. By using personas, designers can design user-centered experiences that meet the specific needs of their target audience, resulting in more effective and satisfying user experiences.