What is the purpose of conducting user research in User Experience Design?

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What is the purpose of conducting user research in User Experience Design?

The purpose of conducting user research in User Experience Design is to gain a deep understanding of the target users, their needs, behaviors, and preferences. This research helps designers make informed decisions and create user-centered designs that meet the users' expectations and goals. By conducting user research, designers can identify pain points, uncover opportunities for improvement, and validate design decisions through user feedback. Ultimately, user research ensures that the final product or service is intuitive, enjoyable, and meets the needs of the users, leading to a positive user experience.