What are personas and how are they used in User Experience Design?

User Experience Design Questions



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What are personas and how are they used in User Experience Design?

Personas are fictional characters that represent the target users of a product or service. They are created based on research and data collected about the actual users. Personas help designers and developers understand the needs, goals, behaviors, and preferences of the target users. They provide a human-centered perspective and help in making design decisions that align with the users' expectations and requirements. Personas are used in User Experience Design to guide the design process, inform design decisions, and ensure that the final product or service meets the needs and expectations of the target users. They help in creating user-centered designs that are more intuitive, effective, and enjoyable to use.