What is the role of trust in trust-aware recommender systems?

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What is the role of trust in trust-aware recommender systems?

The role of trust in trust-aware recommender systems is to incorporate trust information into the recommendation process. Trust allows users to rely on the recommendations provided by the system, as it takes into account the opinions and experiences of trusted sources. Trust-aware recommender systems aim to enhance the accuracy and relevance of recommendations by considering the trustworthiness of both the items being recommended and the users providing the recommendations. Trust can be measured through various factors such as user ratings, reviews, social connections, and past interactions. By incorporating trust, these systems can mitigate the impact of biased or unreliable recommendations, leading to more personalized and reliable suggestions for users.