What is the role of trust in recommender systems?

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What is the role of trust in recommender systems?

The role of trust in recommender systems is to enhance the user's confidence and satisfaction with the recommendations provided. Trust plays a crucial role in influencing users' decision-making process and their willingness to accept and act upon the recommendations. Trust can be established through various factors such as the accuracy and relevance of the recommendations, transparency in the recommendation process, user feedback and ratings, and the reputation of the recommender system or the sources of recommendations. Building trust in recommender systems is essential to ensure user engagement, loyalty, and the overall effectiveness of the system.