What is the impact of recommender systems on user trust in e-commerce?

Recommender Systems Questions



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What is the impact of recommender systems on user trust in e-commerce?

The impact of recommender systems on user trust in e-commerce is generally positive. Recommender systems help users discover relevant products or services based on their preferences and past behavior, which can enhance their overall shopping experience. By providing personalized recommendations, these systems can increase user satisfaction and confidence in the e-commerce platform. Users tend to trust the recommendations when they perceive them as accurate and reliable, leading to increased trust in the platform and potentially higher engagement and purchase rates. However, it is important for recommender systems to be transparent, explain their recommendation algorithms, and respect user privacy to maintain and strengthen user trust in e-commerce.