Game Development Questions
Game marketing research refers to the process of gathering and analyzing data related to the target audience, market trends, and competitors in order to make informed decisions and develop effective marketing strategies for a game. It involves conducting surveys, analyzing player behavior, studying market trends, and evaluating the success of previous marketing campaigns. The goal of game marketing research is to understand the preferences, needs, and motivations of the target audience, identify potential market opportunities, and create targeted marketing campaigns to promote and sell the game.