What are the key principles of data visualisation storytelling?

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What are the key principles of data visualisation storytelling?

The key principles of data visualisation storytelling include:

1. Clarity: The visualisation should clearly communicate the intended message or story without any ambiguity or confusion. It should be easy for the audience to understand and interpret the data.

2. Simplicity: Keep the visualisation simple and avoid unnecessary complexity. Use minimal design elements and focus on the most important aspects of the data to avoid overwhelming the audience.

3. Relevance: Ensure that the visualisation is relevant to the story being told. It should support and enhance the narrative, providing meaningful insights and context to the data.

4. Context: Provide appropriate context for the data being presented. This includes providing background information, explaining the data sources and methodology, and highlighting any limitations or assumptions.

5. Engagement: Create visualisations that engage the audience and capture their attention. Use compelling visuals, interactive elements, and storytelling techniques to make the data more interesting and memorable.

6. Accuracy: Ensure that the data visualisation accurately represents the underlying data. Avoid distorting or misrepresenting the information, and clearly label and explain any transformations or manipulations applied to the data.

7. Coherence: Maintain a consistent visual style and design throughout the visualisation. Use appropriate colors, fonts, and layout to create a cohesive and visually appealing narrative.

8. Iteration: Continuously refine and improve the visualisation based on feedback and testing. Iterate on the design to enhance clarity, relevance, and engagement, ensuring that the story is effectively communicated.

By following these principles, data visualisation storytelling can effectively convey complex information, engage the audience, and facilitate better understanding and decision-making.