Biometrics Questions
Biometrics in retail refers to the use of unique physical or behavioral characteristics of individuals to identify and authenticate customers or employees in a retail setting. This technology utilizes various biometric traits such as fingerprints, facial recognition, iris scans, voice recognition, or even gait analysis to verify the identity of individuals. By implementing biometrics, retailers can enhance security, prevent fraud, and streamline processes such as payment transactions, access control, and personalized customer experiences. Biometrics in retail can also enable targeted marketing strategies by analyzing customer demographics and preferences.