Explain the concept of biometrics in e-commerce.

Explain the concept of biometrics in e-commerce.

Biometrics in e-commerce refers to the use of unique physical or behavioral characteristics of individuals to authenticate their identity during online transactions. It involves the use of technologies such as fingerprint recognition, iris scanning, facial recognition, voice recognition, or even behavioral patterns like typing speed or mouse movements. By incorporating biometric authentication, e-commerce platforms can enhance security, prevent fraud, and provide a seamless and convenient user experience for customers.