How is augmented reality used in the field of marketing and brand promotion?

How is augmented reality used in the field of marketing and brand promotion?

Augmented reality is used in the field of marketing and brand promotion to enhance customer engagement and create immersive experiences. It allows brands to showcase their products or services in a more interactive and personalized way. By using AR technology, marketers can create virtual try-on experiences, where customers can visualize how a product would look or fit on them before making a purchase. AR also enables brands to create interactive advertisements, where users can scan a physical object or image to unlock additional content or promotions. This technology helps in capturing the attention of consumers, increasing brand awareness, and driving sales by providing a unique and memorable experience.